PITTEMBER!

Be the change.
Join the challenge.

THIS SEPTEMBER
2026

Have you ever stopped to ask yourself: Why do I shave my armpits and for whom...?
We invite you to do it now.

ALWAYS QUESTION EVERYTHING!

This is not about fighting the patriarchy, this is not about women's rights.
This is about FREE CHOICE for everyone.

Who gets to decide what women need to look like to be considered feminine or beautiful..?

This most recent trend of "women can have no body hair to be considered acceptable women" began with the razor companies in 1915...
111 years ago!!
We think it's high time we question this, literally, outdated money-making marketing scheme. Don't you agree?
It has made women feel pressured to change themselves to participate in society.
It has confined women, and female identifying persons, to a lifetime of self scrutiny and inhibition for long enough, not to mention hundreds of pounds spent on razors, lazers, epilators and hair removing creams.

It's time to question everything.
It's time to make our own FREE CHOICE

So what's the Pittember Challenge?

Get your friends together and join the challenge this September. Because September = Pittember!
Let your armpit hair grow for 1 month, that's all!
See how you all feel, get the conversations going and be part of the change:
FREE CHOICE for everyone!And if on October 1st you prefer to pick up your razor again, that is your choice too.
That's the beauty of FREE CHOICE! Let's use our right to question first and then choose for ourselves.
HAPPY PITTEMBER!

Make this challenge your own

This social movement is meant to empower you all, inspire anyone who feels called to challenge the norm, and spread the idea of FREE CHOICE regardless of age, gender, sexual identity, or culture.
Come see our billboard Instagram page, there will be no interactive features there. It's informative only, just like this landing page website.
We believe people are past the need for hand holding online, we just really want to inspire and open some eyes. So please take this challenge into the world and make it your own. And of course do feel free to share your journeys on your own social media platforms and tag us if you like.
If you do have any friendly comments or further questions for us, you can email us, but keep it clean and keep it kind, please and thank you!